Furthermore, the most saved categories by users are home décor, health and beauty products, and sporting goods. Additionally, women outnumber men regarding the use of Pinterest. Promoting products to the wrong group or irrelevant products to this type of audience could lead to no clicks on your links and, in other words, no conversions. It is the perfect opportunity to show them the products you want to promote as they could be tempted to buy them to match the specific aesthetic of your pin.Īs an affiliate marketer, having an idea of the type of users using the platform and their preferences is important. When users connect themselves on Pinterest, they have a precise goal which is, in many cases, looking for inspiration and ideas. First, let’s look at what seems to work the most on Pinterest In this article, we will give you all the insights on how to do affiliate marketing on Pinterest. This is the reason why hundreds of thousands of affiliate marketers use it regularly to convert users into sales. Thus, it is an excellent platform to advertise and market businesses and products. As of 2023, Pinterest reports having around 450 million monthly active users worldwide. Pinterest is a social media platform and essentially a visual search engine that allows users to discover, save, share images and videos on content that interests them.
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